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INDUSTRY STATISTICS
The following outlines various barter industry statistics. The fact that the industry is underdeveloped in North America provides a tremendous opportunity for a company with a superior model.
- There are in excess of 500,000 corporate trade exchange members globally.
- Almost 1/3 of all small businesses in the US use some form of bartering.
- 65% of corporations listed on the NYSE are involved in bartering.
- Barter accounts for 30% of the world's total business (U.S. Department of Commerce).
- 65% of fortune 500 companies engage in barter in one form or another.
- The Swiss barter industry (a population of 7 million) currently outperforms barter in the entire North American trade sector. (Swedish Barter System WIR)
Information provided by The International Reciprocal Trade Association (IRTA) reports, NATE (National Association of Trade Exchanges), WIR, and the U.S. Department of Commerce. Information is current as of 2004.
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